Before delving into the benefits of using Market Samurai, let's just look at the basics of any marketing endeavor. Any business opportunity whether online or offline should go through at least some reasonable amount of market research. Let's look at a simple and more traditional example.
Let's say you decide to setup a Thai restaurant in your local town. You know that there aren't too many of them around so you figure that you've got a decent chance of being different and therefore, attracting more customers. That's your Unique Selling Proposition or USP because you're the only one in town offering that kind of food. But do you really know if there's a market there? I mean, does anyone actually like Thai food around your neck of the woods? You probably don't know. So probably the best thing to do is undertake a little market test. Instead of going to all the trouble, hassle, time and money to setup a new Thai restaurant, you offer a Thai home-delivery service. You work from your home kitchen to actually make the food and deliver on just the weekends. Then you produce a simple yet attractive flier and hand-deliver them into a few hundred mailboxes in your town. If you don't get the calls, something's wrong. But if you do, you might well be on to a winner. Once you've got a raving bunch of customers (who will talk to their friends), then maybe it's time to go ahead and open your restaurant (or just stick with your home-delivery business).
It's no different online. You need reasonable assurance that a market is there before you go about trying to sell something online. The good thing about marketing online is that almost all the data you need is available to help you figure this one out both in terms of market size and competition. Enter Market Samurai, a relatively new online market research tool that helps any beginner and expert alike.
One of the founding principles of marketing online is to find great keywords. And whilst you can do this manually using Google's keyword tool, Market Samurai takes this element of market research to a whole new level by also assessing the level and strength of your potential competition for each keyword that the tool generates. Doing this manually is certainly possible but very time-consuming. Yet Market Samurai doesn't stop there. There are two more features which are particularly useful. Once you've selected some possible keywords, the "Domains" module provides you with any matching and available domains to purchase (very useful for Search Engine Optimization purposes). Another module called "Monetization" actually searches for products (across several affiliate programs such as ClickBank and Commission Junction) related to your keywords.
There's much more to Market Samurai that I don't cover in this article but overall, Market Samurai is, in my view, an essential market research tool that will save you at least 50% of your time over manual methods. Remember that online marketing is about providing additional value to your visitors and drive cash to your online business, so make sure you start off on the right foot and do your market research.
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